Ready to Close Out the Year Strong? Let's Figure Out What's Actually Working Right Now!
44 entrepreneurs share what's been successful for them recently - because we're all trying to navigate this unpredictable market and finish 2025 on a high note
Join Us for The Back to Business Summit
September 1-5
GRAB THE REPLAYS OF THE EVENT!
brought to you by our sponsors & partners
Can we be honest for a minute? This year has been... a lot.
Summer's winding down, the kids are heading back to school, and you're looking at Q4 thinking "okay, let's make this count."
But if you're like most of us, you're also feeling a bit worn down by it all. The economy's been a rollercoaster. People aren't buying the same way they used to. What worked for your business last year might not be hitting the same way anymore.
Maybe you're making money but you've hit a plateau and can't seem to break through. Maybe you're newer to this and still trying to get the foundations right. Maybe you've taken courses that taught you strategies that just don't feel aligned with how you want to run your business.
Or maybe you're just tired of guessing what to do next.
Here's what I keep hearing from entrepreneurs:
"I'm doing all the things I'm supposed to be doing, but I'm not seeing the results I expected." You're posting, you're emailing, you're networking, but it feels like you're working harder for the same (or less) money.
"I feel like I'm behind everyone else." You see other people posting about their wins while you're still figuring out basic things like pricing or how to talk about what you do.
"I'm overwhelmed by all the conflicting advice." One expert says do this, another says do that, and you're not sure which approach is right for your business.
"I want more consistency." Some months are great, others are slow, and you're tired of the feast-or-famine cycle.
"I know I need to get focused, but I don't know what to focus on first." Your to-do list is a mile long and everything feels equally important (or equally overwhelming).
If any of that resonates, you're definitely not alone. We're all trying to figure this out as we go, especially in a market that keeps shifting under our feet.
The good news? You don't have to figure it out by yourself.
What If We Could Spend 5 Days Learning From Each Other?
Not another course promising to change your life. Not someone selling you the "one secret" to success. Just real entrepreneurs sharing what's been working for them lately - the strategies they're actually using right now to navigate this market.
Here's what I'm thinking:
You could get some clarity on what to focus on next instead of feeling pulled in seventeen different directions by all the "must-do" strategies floating around.
You could hear what's working for people right now - not what worked three years ago or what might work someday, but what's generating results for real businesses in 2025.
You could stop feeling like you're the only one struggling with this stuff and connect with other entrepreneurs who get exactly what you're going through.
You could pick up a few strategies that actually fit your business and your life instead of trying to force yourself into someone else's system that doesn't feel right.
You could finish the year feeling like you have a plan instead of just hoping things will somehow get better on their own.
This is why I created the Back to Business Summit
Here's What We're Building Together
A 5-day audio experience where 44 entrepreneurs share what's currently working in their businesses
September 1-5, 2025 | Real strategies from real people | Listen anywhere, anytime
This isn't about overwhelming you with more information. It's about connecting you with practical strategies from people who are in the trenches with you, building businesses and figuring out what works.
Why audio-only? Because your life is already full. Listen while you're walking, driving, doing dishes, or just sitting with your coffee. No need to carve out hours to stare at a screen.
Why 10-15 minute sessions? Because we respect your time and attention. Each speaker gets straight to the point - here's what I'm doing, here's how it's working, here's how you might adapt it for your business.
Why the treasure hunt? Because learning should be engaging, not exhausting. Collect daily codes to unlock resources, or skip the hunt entirely if you upgrade to Captain's Circle.
Here's what makes this different:
✓ Choose what applies to you - Five focus areas, so you can listen to what matters for your business right now and skip what doesn't
✓ Current strategies from real businesses - What's working in 2025, not recycled advice from years past
✓ Bite-sized and actionable - Every session includes specific next steps you can take immediately
✓ Community without pressure - Connect with fellow entrepreneurs who understand what you're going through
✓ Take what works, leave what doesn't - No pressure to implement everything, just pick what feels aligned
By the end of these 5 days, you'll have:
A clearer sense of what to focus on for the rest of the year
Specific strategies you can test in your own business
Connection with entrepreneurs who are on similar journeys
Resources and tools to help you implement what resonates
The confidence that comes from knowing you're not alone in this
Here's How We'll Spend Our 5 Days Together
Day 1 - Monday, September 1: Attract Your Crew (Client Magnetism)
Let's figure out how to get the right people to notice you and want to work with you.
We'll hear from entrepreneurs who've cracked the code on attracting aligned clients:
Lynn Hord: The Content Shift to Attract Ready-to-Soar Clients
Jacquie Lawes: So You Want to Attract Next Level Clients? Are You Prepared and Ready to Become the Next Level You?
Julia Jerg: How I Attracted 30+ Guest Experts in 30 Days — and Turned Conversations into Clients
Kelly Moriarty: Viral Lead Gen: How to Use Your Natural Magnetism to Get 100s of People Interested in Your Work Every Month
Makena Delaney: 5 Reasons Your Brand Isn't Attracting Your Ideal Client (And How to Fix It Fast)
Michelle Pontvert: The Simple Email Collab That Let Me Take the Summer Off While Loving on My Audience
Patrice Garrison: Clone Your Brain, Close More Clients: How I Build My Dream Custom AI Assistants
Rebekah Meredith: The Visibility Framework I Use to Attract Dream Clients and Make Them Say, 'Wait... are you in my head?!'
Umaima Sarwar: The Secret Seeding Strategy 7-Figure Coaches Use to Sell Their Signature Programs on Autopilot
Day 2 - Tuesday, September 2: Plunder the Profits (Quick Revenue Wins)
Before we build anything new, let's find the money hiding in what we already have.
These entrepreneurs will show us how they're generating revenue from existing assets:
Alex Davis: X Marks the Profit: Find the Cash Leaks Hiding in Your Pricing
Alexis Karas: Turn Your Existing Products into Passive Income on Etsy
Amanda Krill: Income Streams as Resistance: How Women Are Building Wealth Without Playing by the Rules
Cathy Topping: Fast Cash Bots: Turn What You've Already Got Into Income-Generating Tools
Kerrie Rycroft: Mini Course Magic: How to Uncover the Hidden Treasure in Your Google Drive and Turn It into Bite-Size Client-Attracting Machines
Kierra Jones: The Messaging Method I Used to 3X My Revenue with Aligned Clients I Actually Liked (Without a Big Audience)
Morgan Blackman: How I Used Automations + Aligned Collabs to Unlock $10K Months Without Posting Online
Pam Langord: Dig Up Buried Treasure: Turn an Old Freebie Into Fast Cash
Stephanie Elle: Attract & Convert: How to get Google to Recommend Your Business
Day 3 - Wednesday, September 3: Run Your Ship Like a Captain (CEO Energy & Efficiency)
Let's talk about building businesses that support our lives, not consume them.
These speakers understand that sustainable success means working smarter, not just harder:
Hanna Carroll: How Self-Compassion Helps You Get More Done in Biz —Without Sacrificing Confidence or Burning Out
Dr. Renee Sunday, M.D.: REST: Stress Less, Reclaim Time & Run Your Business Without Burnout
Hemapriya Natesan: The Multi-Niche Captain: How ADHD Multipassionate Entrepreneurs Can Run Multiple Profitable Ventures Without Burning Out
Kelly VanHoveln: Insights-Driven Refinement: The 30-Minute Analysis I Do Every Quarter to Boost My Bottom Line
Magda Therrien: Level Up Your Productivity: Make Every Task a Win with The Game of Biz
Nina Amir: How to Immediately "Be" a Person Who Successfully Captains Your Ship
Paula Edwards: Command the Bridge: Reclaim Time & Scale Smarter with a VA or OBM
Sonya Highfield: Non-Negotiable Practices for Staying Burnout-Free in Business
Susi Martin: Burnout-Proof Business: The Systems That Let Me Work 20 Hours a Week While Traveling Full-Time
Day 4 - Thursday, September 4: Sail Smarter, Not Harder (Smart Marketing Shortcuts)
Marketing that works with your personality, schedule, and energy levels.
These entrepreneurs have found ways to market effectively without burning out:
Lindsay Tramel-Jones: Marketing that Moves: Mapping the Micro-Moments That Matter
Alicia Ford: Shortcut to Sales: Time-Saving Funnel Fixes That Actually Convert
Angela Sundust: Lead the Room. Fill Your List. Get the Clients. One Signature Virtual Event Does It All.
AnnMarie Rose: Paid Workshops: The Light-Lift Launch Strategy That Converts Like Crazy
Cheryl Anderson: Sell Without Social: The No-Fluff Marketing Plan for Your First Sale
Emma Last: There is another way to deliver more and burnout less. Transform you business in 30 days without losing the human touch
Holly Ostrout: Write a Damn Good Book (in 6 Weeks!) That'll Keep Working for Your Business for the Next 5-10 Years on Autopilot
Marci Rossi: How I Added 900 Email Subscribers in 30 Days Without Social Media, Paid Ads, or Cold DMs (And Made Money Doing It!)
Maria-Ines Fuenmayor: Codify Your Genius: Take Back Your Content (your body of work). Never Start From Scratch Again
Sarah Cooke: The Strategy That Created 52K Sales in 3 Days With Instant-YES Dream Clients
Day 5 - Friday, September 5: Treasure Map Your Offer (Offer Optimization)
Small tweaks to what you're already selling that can make a big difference.
Let's learn from entrepreneurs who've refined their offers for better results:
Africa Archield: Price Like a Priestess: The No-Burnout Strategy That Helped Me Stop Starving and Start Thriving
Carol Hampshire: Sales Page Ahoy! Simple Refinements to Turn Clicks Into Gold Treasure
Holly MacCue: How to Turn Low Ticket Buyers into High Ticket Clients
Dr. Kai Bruns: Why Your Offers Feel Like Fool's Gold (And How to Find Your Real Treasure)
Kim Galloway: How to Use Your Book in Your Business (to Turn Raving Readers into Clients)
Melissa Amos: Creating a signature offer with you in the centre
Naomi Powell: Streamline to Scale: How I Simplified My Offer Suite and Created More Time, Profit, and Sales
Captain's Notes
Each session is 10-15 minutes - just long enough to share what's working, short enough to fit into your real life
Audio-only format - listen while you live your life
Sessions release at 10 AM EDT each day, available for 48 hours
Treasure hunt to unlock resources (or get instant access with Captain's Circle ticket)
Slack community for connection, questions, and event activities
Join The Crew
GET THE REPLAYS
$147
Lifetime access to all 44 sessions - revisit them whenever you need them
The MAP (Massive Action Plan) - A workbook designed to help you actually implement what resonates with you
Captain's personal planning diary - 3 months of detailed notes on everything Lauren Diana did, thought, and learned while creating this event
Is This Summit Right for You?
Come join us if:
You're running a business (whether you're just getting started or you've been at this for a while) and you're ready to connect with other entrepreneurs who understand the journey
You're curious about what's working for other people right now instead of trying to figure everything out on your own in isolation
You prefer learning in bite-sized pieces that fit into your actual life - no pressure to block out entire weekends for business education
You want community without the overwhelm - optional engagement with people who get what you're going through, without feeling like you have to be "on" all the time
You're ready to try some new approaches and implement what resonates with you while leaving what doesn't feel aligned
You value real talk over perfection - we're all figuring this out as we go, and that's completely normal
This probably isn't the right fit if:
You're still in the "thinking about starting a business" phase - this content assumes you're already running some version of a business, even if it's not where you want it to be yet
You're looking for someone to hand you a complete done-for-you system - we're sharing strategies and insights, but you'll need to adapt them to your own business
You prefer long-form, deep-dive training sessions - these are short, focused audio sessions designed for busy people
You're not interested in trying new approaches - if what you're doing is working perfectly for you, you probably don't need this community right now
You're expecting overnight transformations - we're focused on practical progress and real strategies, not magic solutions
A Reality Check About What This Summit Will (and Won't) Do
This summit will:
Give you exposure to current strategies that are working for real businesses
Help you feel less alone in the challenges you're facing
Provide practical tools and resources you can use right away
Connect you with a community of entrepreneurs at similar stages
Offer fresh perspectives on common business challenges
This summit won't:
Solve every challenge you're facing in your business
Replace the work you need to do to implement strategies
Guarantee specific revenue results or business outcomes
Be the only business education you'll ever need
Work if you don't take action on what resonates with you
If that sounds like a fair exchange - your time and attention for practical strategies, community connection, and some clarity on next steps - we'd love to have you join us.
Ready to Join the Crew?
Here we are - summer's winding down, the kids are heading back to school, and you're standing at one of those moments where you get to decide what the rest of your year looks like.
You can spend the next four months the same way you spent the last four - trying to figure everything out on your own, wondering what you're missing, and hoping things will somehow click into place.
Or you can spend five days with 44 other entrepreneurs who are right there with you, figuring it out as they go and sharing what's actually working for them.
This isn't about promising you'll transform your entire business in a week. It's about connection, practical strategies, and maybe getting a little clarity on what to focus on next.
The community is completely free. You have nothing to lose and potentially some really valuable connections and insights to gain.
If you want to stick around long-term and get all the bonus resources, Captain's Circle is $97, then $147 after the summit ends.
But honestly? Even if you just join us for free and connect with a few people who get what you're going through, that might be exactly what you need right now.
Sometimes the smallest shifts create the biggest momentum. And sometimes you just need to know you're not alone in this.
Hey! Lauren Diana, Your Captain Here
I’m a business coach and strategist. I’ve been in the business world for over 20 years, and running my business on my own for over a decade. I’ve seen and done it all.
But…
Can I share something with you?
I started planning this summit because I was tired of feeling like I was figuring everything out by myself. Sure, I'm a business coach, but that doesn't mean I have all the answers or that running a business feels easy all the time. Plus, it’s always so much harder to do for yourself, as you’ve done for others.
I wanted to create something that felt more like a conversation between friends than another "expert teaching from the stage" situation. Because the truth is, we're all just trying different things, seeing what works, and sharing what we learn along the way.
That's what this summit is - 44 of us saying "hey, here's what I tried, here's how it went, maybe it'll work for you too." No pedestals, no perfect success stories, just real strategies from real people building real businesses.
I believe your business can work. I believe you can figure out the next steps. And I believe that doing it with a community of people who understand the journey makes everything a little easier.
Come join us. Let's figure it out together!
One More Thing...
If you're still reading this, you're probably someone who thinks things through carefully before jumping in. I respect that.
So let me ask you this: What would it feel like to end this year knowing you'd connected with other entrepreneurs who really get what you're going through?
What would change if you had a few new strategies to try that came from people who are actually using them right now?
How would it feel to have a community you could turn to when you're stuck or celebrating a win?
You don't need another course. You don't need someone to hand you a complete business system. You just need some practical strategies, genuine community, and maybe a little reminder that you're not the only one figuring this out as you go.
Five days. 44 real entrepreneurs. Strategies that are working right now. A community that gets it.
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This business believes: Black lives matter ⦿ Women's rights and trans rights are human rights ⦿ No human is illegal on stolen land ⦿ Science is real ⦿ Love is love ⦿ White patriarchy harms us all ⦿ Mental health stigmas should be broken. And that we must be actively anti-racist in our lives and businesses, as well as use the privileges we hold to create a more just and equitable future for everyone. We’re proud to partner with like-minded clients and colleagues who are equally committed to social justice. ⦿ I work on unceded lands of the Erie, Osage, Kaskaskia, and Mississauga peoples and pay my respect to Elders both past, present, and future.
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